About us
G12 is a London-based production company, home to a roster of young artists from across the globe. We offer a fresh, culturally rich, and innovative approach to music video and commercial projects; bringing powerful visual storytelling and budget-friendly concepts, crafted for emerging artists and growing brands. Our focus on rising talent doesn't limit us, we're fully prepared to take on larger campaigns and complex projects with the same level of creative integrity.
Artists
17-18 Aug 2035 //
UFORIX ELECTRONIC MUSIC FESTIVAL
ZMEIKA AD
A vibrant collision of surrealism and high fashion, G12’s upcoming ad for ZMEIKA, directed by Viktoria Chernykh with cinematography by Danaia Konstantinova, takes a bold and colourful approach to fashion storytelling. Featuring vivid visuals and a unique artistic style, the film showcases the brand’s creative edge through striking imagery and movement, offering a fresh and modern take on advertising.
Upcoming
Projects
Artists
Artists
A vibrant collision of surrealism and high fashion, G12’s upcoming ad for ZMEIKA, directed by Viktoria Chernykh with cinematography by Danaia Konstantinova, takes a bold and colourful approach to fashion storytelling. Featuring vivid visuals and a unique artistic style, the film showcases the brand’s creative edge through striking imagery and movement, offering a fresh and modern take on advertising.
Zmeika AD
(2025)
G12 presents a boundary-pushing ad campaign for NALU, directed by Jack Chambers, blending the energy of music video aesthetics with fashion-forward storytelling. The campaign experiments with projections, layered visuals, and rhythmic editing to create an immersive world where clothing and sound collide.
Featuring original music and a bold performance by rising rapper J. Eka, the project fuses streetwear with soundscapes, challenging traditional fashion advertising by tapping into the raw, expressive power of rap culture and visual experimentation.
Nalu AD
(2025)
"Settlement of the Heart" is a fashion film by artists from G12, with cinematography by Danaia Konstantinova and a concept developed by Danaia and Clyde Cepeda.
Set in a beautifully surreal world, the film blends striking visuals with an abstract soundscape, creating a dreamlike atmosphere where fashion becomes part of the landscape itself. Each unique clothing piece is revealed through poetic movement and rich, otherworldly imagery, offering a meditative and immersive take on fashion storytelling.
Settlement of Heart
(2025)
Upcoming
Projects
NALU AD
G12 presents a boundary-pushing ad campaign for NALU, directed by Jack Chambers, blending the energy of music video aesthetics with fashion-forward storytelling. The campaign experiments with projections, layered visuals, and rhythmic editing to create an immersive world where clothing and sound collide. Featuring original music and a bold performance by rising rapper J. Eka, the project fuses streetwear with soundscapes, challenging traditional fashion advertising by tapping into the raw, expressive power of rap culture and visual experimentation
"Settlement of the Heart" is a fashion film by artists from G12, with cinematography by Danaia Konstantinova and a concept developed by Danaia and Clyde Cepeda. Set in a beautifully surreal world, the film blends striking visuals with an abstract soundscape, creating a dreamlike atmosphere where fashion becomes part of the landscape itself. Each unique clothing piece is revealed through poetic movement and rich, otherworldly imagery, offering a meditative and immersive take on fashion storytelling.
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